Sunny Leone’s Losing Streak In India Continues With ‘Beiimaan Love’

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Sunny Leone and Rajniesh Duggall in 'Beiimaan Love' (Avanti Films)

Sunny Leone and Rajniesh Duggall in ‘Beiimaan Love’ (Photo: Avanti Films)

Former porn star Sunny Leone has appeared in more than 20 films, a mix of lead roles and cameos, since she started pursuing a career as a legit actress in Bollywood, making her debut in director Pooja Bhatt’s 2012 erotic thriller Jism 

Box-office success has eluded the Canadian-born actress, whose parents are Sikhs, since another erotic thriller, director Bhushan Patel’s Ragini MMS 2, was released in 2014. Her latest effort Beiimaan Loveflopped in Indian cinemas last weekend, which follows the misfire One Night Stand and the under-performing Mastizaade earlier this year.


A revenge drama from writer-director-producer Rajeev Chaudhari, Beiimaan Love follows Sunny as Sunaina, a hard-working hometown girl employed by a diamond exporter in Mumbai. Rajniesh Duggall plays Raj, a rich, spoiled young Casanova who is the son of a leading diamond merchant/jewellery exporter. Raj woos Sunaina but only pretends to be in love, hiding an ulterior motive. When his father (Rajeev Varma) finds out about the romance Sunaina is forced to resign but somehow reinvents herself as a business tycoon and Raj figures he really is in love with her.

This is the feature film directing debut of Chaudhari, a former film journalist and publicist who has directed numerous TV shows including Aaj Ki Taaza Khabar for Doordarshan, travel show Around the World and Bollywood News.


Chaudhari boasted, “Sunny is special in this film and plays a powerful role. You will see her in a new avatar. I am sure Beiimaan Love will establish her as an actor of substance….It is based on the women of today who prioritize work and career over love and miseries of emotions and domestic slavery.”

Audiences didn’t buy that, judging by the estimated weekend tally which was less than the 3.05 crore ($458,000) lifetime total of Jasmine Moses D’Souza’s One Night Stand, which featured Leone and Tanuj Virwani as a couple who hook up for one crazy night spent mostly in a bathtub and on a couch although both are married, after which he cannot get her out of his mind and becomes an obsessive stalker.

So that is another setback after Milap Zaveri’s Mastizaade, which made 38.42 crore ($5.7 million) and starred Leone in the dual roles of twin sisters who run a sex addiction clinic, each of whom is pursued by womanizing bachelors played by Tusshar Kapoor and Vir Das.


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